Uganda launches national coffee brand
At the World of Coffee in Brussels, Uganda launched its first unified national coffee brand, Uganda Coffee: It's in Our Nature, which is an important step towards positioning the country as a premium coffee producer, rather than just one of the world's largest coffee suppliers.
The new brand will serve as a long-term trade promotion platform, supporting buyer engagement, international exhibitions, digital campaigns, packaging and future market activations.
Uganda is a major coffee exporter and the birthplace of Robusta. In the 12 months, Uganda exported 8.78 million 60kg bags of coffee worth US$2.38 billion, up 22% in volume and 23% in value from the previous year. In April alone, the export volume was 591,687 bags worth US$155.54 million.
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